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Do you ever feel like your sales and marketing teams are on opposing sides?  It’s been a constant battle for decades for many business owners. These two “sides” always seem to be chirping at each other…  “These leads aren’t good.”   “You don’t use our content properly to sell.” Tell me something…Is this representative of your sales and marketing teams?  WATCH THIS FUNNY VIDEO  However, the real question is…  Does it actually matter if your sales and marketing teams are aligned?  Will that really help you SCALE your business? I can simplify those answers for you in a few bullet points: You absolutely need sales. You absolutely need marketing. You ABSOLUTELY need them on the same page. Period.  Sure, you’re selling. Revenue is there. But it’s just OK.  Just  OK  is  NOT  how you are going to scale your business.  At this point you might say, “Well look, if I’m selling, I’m selling. Marketing does their thing, sales does theirs.”  And I’d agree, that works to a certain point. Say, up to a...

I don’t need to preach to you about the importance of a web presence. A long, long time ago in a galaxy far, far away, you might have even been able to get away without having a website. But in today’s world, the consumer market literally expects it. A whopping 84% of today’s consumer market believe a website makes your business more credible than companies who just only have social media pages. People who can’t find a website for a business will automatically discount it as NOT LEGIT. There is no doubt about it. People are going to check you out to answer this big question in their mind: “Is this person for real?” They’re going to check out your website. They’re going to search for you on Google. They are going to try and find out all the information that they can on you. When they do find you, they will start looking for anything inconsistent ( it’s just human nature) . What we’re ALL looking for is TRUST when we are looking to buy or invest in something important. Like...

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One of the fastest ways to successfully  SCALE  your business is recruiting and hiring the right talent to get you where you want to grow… Yet 9 out of 10 Entrepreneurs  avoid it like the plague . Sure, most of us already know we need TOP talent to grow and scale our businesses, BUT the majority of Entrepreneurs  really  struggle “cracking the code” when it comes to  successfully  attracting, qualifying, hiring and  ultimately  RETAINING the right people  for their team.  In all fairness, it’s not like they teach us this in school. And I’ve yet to come across a training program or course that outlines a  proven formula and step-by-step process  to successfully hiring right-talent for each unique business   out there  (especially for Entrepreneurial-based businesses).  It’s our  Greatest   Entrepreneurial Blind Spot.    As Entrepreneurs, we eventually come to a pivotal point in our business when our sales and marketing will hit a plateau  (or in some cases, take a dive) ,  OR  our sales...