Health Tips

When making an omelet, you definitely need eggs  (it’s the key ingredient, right?) .  You also need a stovetop, a pan, oil, and any preferred ingredients like pepper, salt, cheese, peppers, etc.  It’s not a technically an omelet without all those other ingredients… It can't be cooked without heat… And a pan puts it all together… You need all these things, or you just end up with scrambled eggs.  While eggs are the  main  ingredient, the other ingredients are pretty indispensable in the process  (if you truly have your heart set on an omelet).  I’m going to use this same analogy when it comes to a company structure. Let’s think of different talents on your team like different “ingredients”. Different talents are needed in a company to make the business “work”. Just like different ingredients are needed to make a proper omelet. Each ingredient has a “job” just like each person on your team has a “job”.  For example, the marketing director on a team has a completely different set of j

Do you ever feel like your sales and marketing teams are on opposing sides?  It’s been a constant battle for decades for many business owners. These two “sides” always seem to be chirping at each other…  “These leads aren’t good.”   “You don’t use our content properly to sell.” Tell me something…Is this representative of your sales and marketing teams?  WATCH THIS FUNNY VIDEO  However, the real question is…  Does it actually matter if your sales and marketing teams are aligned?  Will that really help you SCALE your business? I can simplify those answers for you in a few bullet points: You absolutely need sales. You absolutely need marketing. You ABSOLUTELY need them on the same page. Period.  Sure, you’re selling. Revenue is there. But it’s just OK.  Just  OK  is  NOT  how you are going to scale your business.  At this point you might say, “Well look, if I’m selling, I’m selling. Marketing does their thing, sales does theirs.”  And I’d agree, that works to a certain point. Say, up to a