Is BERT Coming to Local Phoenix SEO?
BERT powers almost every English based query done on Google Search, the company stated during its virtual Search on 2020 occasion Thursday. That's up from just 10% of English inquiries when Google initially announced the use of the BERT algorithm in Search last October. In December 2019, Google expanded the use of BERT to over 70 languages. It appears SEO in Phoenix will be changing. Keep in mind, this wouldn't affect a site's ranking exactly. SEOs can not optimize for BERT per se. Instead, BERT is created to improve the relevancy of search results by much better understanding the content on web pages. To read more about how the algorithm works, see our deep dive on Google BERT. Google also discussed that it has actually improved outcomes on "specific searches" by 7%. Google did this through different AI and machine learning strategies. Google said it is also improving search engine result and responses on more "more comprehensive searches." More search ...